6 Effective Tips for High-Converting Landing Pages

6 landing page copywriting tips that converts

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1. WHO/WHY/WHAT Framework

Headlines are read 5x more than body copy. Catchy headlines improve CTR (click-through rate: clicks divided by views).

Example:

  • Who: Engineers
  • Why: Better products
  • What: The single platform to analyze, test, observe, and deploy new features.

Thought: Crafting a headline that addresses who you are talking to, why they should care, and what you are offering helps in capturing attention quickly.

2. Switch from CTA → CTV

  • CTA: "Do this"
  • CTV: "Here's WHY you should" It's all about the why, not just the what. Write benefit-driven CTAs.

Example:

  • Old CTA: Do this → New CTV: Here's WHY you should
  • Old CTA: Get Started → New CTV: Try our app for reason
  • Old CTA: Log In → New CTV: Start [Objective]

Thought: By adding the reason why someone should take action, you make the call-to-action more compelling and purpose-driven.

3. PAS Copywriting Framework

PAS stands for Problem, Agitation, Solution.

  • Identify and showcase the visitor’s problem.
  • Agitate that problem, and make it obvious why the problem is painful.
  • Present a solution to the problem.

Example:

ProblemAgitationSolution
You are a small business owner and you're struggling to get customers.The text can describe the negative consequences of not having enough customers.It could say that your marketing software can help you reach more customers.

Thought: This framework is effective as it not only highlights the problem but also stirs up emotions related to the problem which makes the solution more desirable.

4. Features tell, Benefits sell

Sell benefits, not products or services.

  • Features: WHAT the product does (technical terms).
  • Benefits: HOW the product helps users solve their problems.

Example:

FeaturesBenefits
Tracks steps taken each dayHelps you stay motivated and reach your fitness goals
Automatic GPS tracking for your healthCall, text, and message notifications

Thought: Highlighting benefits over features helps the audience understand how the product affects their lives positively, making it more appealing.

5. Social Proof

Use social proof to build trust.

  • Reviews: user-submitted reviews
  • Testimonials: selected customer testimonials
  • Company logos: logos of big companies
  • Awards/accreditations: icons representing product awards or accreditations

Example: A testimonial from a founder saying, "This product was really amazing, loved it ❤️".

Thought: Social proof acts as a trust signal, showing potential customers that others have had positive experiences with the product, thereby reducing hesitation.

6. Use visuals to tell the story

Good design is visual storytelling. It transforms boring text into an engaging experience, marrying words with imagery that evokes emotion. When done right, it doesn't just inform—it connects, grabs attention, and converts.

Example:

  • Copy:
    • Tagline: For Providers
    • Heading: Claims Acceleration. Lightning fast payment
    • Content: Error Detection, Predictive Analytics, Claim Status, Denial Management
  • Design: A well-crafted design emphasizing "Claims Acceleration" with bright, engaging visuals.

Thought: Using visuals helps to convey messages quickly and can create emotional connections that textual content alone may not achieve.

Reference:

medium.com
6 Tips To Make Your Landing Page Insanely Good | by Mohit Vaswani
www.wordstream.com
6 Landing Page Copywriting Principles for More Conversions